e4m Confluence: Kartik Sharma to share insights on forces reshaping the media ecosystem

The fifth edition of e4m Confluence will be held on November 23 in Mumbai, bringing together some of the influential voices from the industry. At the upcoming edition of the conference, Kartik Sharma, CEO, Omnicom Media India, will share his perspectives on the changing media landscape at e4m Confluence during a fireside chat with Dr. Annurag Batra, Chairman and Editor-in-Chief of BW BusinessWorld and Founder of exchange4media.

Driving the topic 'The Next Decade of Media Starts Now', the conversation will explore the emerging trends, opportunities and challenges that are likely to shape India's media and advertising industry over the coming years. The next decade of media will be less about simply buying audiences and more about building sustainable business growth.

The discussion is also expected to examine where India's advertising money is likely to move and which emerging forces could fundamentally reshape the media ecosystem. A key question on the agenda will be where the next ₹1,000 crore in advertising expenditure will come from and which sectors and platforms are likely to drive this growth.

e4m Confluence to focus on navigating innovation, creativity & growth in a dynamic world.

The fireside chat will also explore the growing influence of Artificial Intelligence (AI), commerce, Connected TV (CTV) and regional and Tier-II markets as potential growth engines for the industry. It will look at which media channels are structurally gaining a larger share of advertising budgets and how changing consumer behaviour is influencing media investments. These developments are expected to play an important role in determining how brands connect with audiences in the years ahead.

Another key aspect of the conversation will be the capabilities that media agencies need to build to remain relevant in the next decade. The duo will discuss the evolving role of agencies, the skills and technologies required to navigate the changing landscape, and the parts of today's media ecosystem that risk becoming obsolete. The session aims to offer insights into the opportunities ahead and how the industry can prepare for the next phase of media transformation.